Knice america llc. Blog

Apr 21 2010



A new Southern California bike shop is having its grand opening party May 15th, so if you’re in town you should definitely swing by and check out VELO-STUDIO. Hrach Gevrikyan, who has been involved in the bicycle industry and a pro rider starting his career since 1972. Owner of Velo Pasadena, since 1988, this former professional road racer and Armenian National Champion is considered one of the finest cycling stores on the West Coast. Located on world famous Colorado Blvd. in Pasadena, California, home of the Rose Parade, the store features a wide selection of the best brands in cycling.

Hrach has conceptualized Velo Studio Burbank location together with his talented team and family as a true pro bike shop, with also a track/urban-riding specific gallery concept. It was decided to call the shop Velo Studio in order to symbolize the community it serves. Bordering Burbank and Toluca Lake, there is a plethora of entertainment studios, as in Disney Animation, Warner Brothers and Universal.

With a high level of service and the direct intentions of equal quality of bikes and parts, this concept store is uber-lux correct. From the most basic conversions, or complete custom nano composite road bikes, as well as a wide selection of parts and accessories available, you just can’t help but feel like a kid in a candy store. Velo Studio will also nurture the urban cyclists and also carry a wide selection of cycling apparel from t-shirts to technical riding gear for city riding in all weather. Also having a fully functional repair shop designed around fast turn around and first-rate attention to detail. Expect to see industry professionals on hand May 8th’s open House. Who knows… just might see a few celebrities hob knobbing around? Definitely go to the party and check out this shop.


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